The Concept
Infertility affects a significant number of couples worldwide, and current studies have shown that it is not only on the woman’s side but on the men’s side as well. Through a comprehensive review of secondary literature, and interviews, we identified key factors contributing to infertility, including lifestyle, environmental, and genetic factors.
ExSeed, a healthcare technology company dedicated to supporting infertile couples, faces challenges such as insufficient visitation rates, which delay treatment initiation and contribute to unnatural fertility outcomes and births. Our research aims to address these challenges and propose solutions.
The Researgh
Through a broad reach of 100 schools, 16 pharmacies, and more then 5 interviews with clinical professionals and directors for healthcare units. Our findings highlight the effectiveness of early detection screenings, including home-kits, and personalized lifestyle treatments in reducing the incidence of infertility. Furthermore, we propose strategies to market home-kits in pharmacies and integrate them into school curricula to educate the younger generation about this topic, enabling informed future choices.
The Idea
To promote ExSeed’s goal of serving as an intermediary for its potential customers, a potential solution has been identified through ExSeed’s competitors, educational institutions, and pharmacies.
Therefore the product of a Infograhpical Poster was created to spread the awareness of the conecpt, to further educate student in highschools.
Product
The Product
I collaborated with my team to design a comprehensive, visually engaging presentation on male infertility and home testing options. The project involved crafting a cohesive visual language aligned with the client’s design system, incorporating modern, clean, and minimalistic elements.
Cover Page: The first page introduces the topic, “Infertilitet & Hjemmetest,” emphasizing a professional, academic tone with a gradient blue background and minimalistic iconography. Partner logos at the bottom underscore credibility and collaboration.
Fertility Facts Page: For the second page, I created an infographic featuring key facts about male fertility. A relatable, friendly image of a man is paired with a checklist of fertility insights, each marked with check icons for easy readability. The design focuses on clear typography, minimal text, and iconography to present information concisely, enhancing accessibility.
Step-by-Step Testing Guide: The third page is a streamlined, step-by-step visual guide for conducting a home fertility test. Using a flowing layout with curved shapes, each step is illustrated with custom icons and short descriptions. The design uses a color progression to guide the viewer through the process, from the introductory explanation to the final results.
- The Academic Page.
By leveraging Google Material Design principles, modern aesthetics, and color consistency, I was able to create a user-friendly, informative, and visually appealing product. The result is a clear, approachable guide that simplifies complex information on male fertility in an accessible, engaging format.