BETTERCHOICE
BETTERCHOICE
BetterChoice is a Copenhagen SaaS company helping fashion brands make sustainability clear, credible, and actionable.
The Problem
The founder of BetterChoice identified a problem: she wanted to emphasize the issue of information overload and present it more effectively. The phone illustration was appealing but too cramped with information. She would like to keep the illustration but display the information differently.
Research
I then began researching and found inspiration for displaying the product (phone) with a cleaner, more organized layout. My goal was to create more white space for both the information and the product itself. The phone illustration was appealing, but the information could be presented in a larger, more prominent way, as these are comments from various companies that I wanted to highlight.
Product
I aimed to create an interactive design featuring animated elements to enhance engagement and give the viewer something dynamic to focus on.
To achieve this, I worked in Figma and Photoshop to isolate individual items from the images, allowing them to move independently. I applied the same process to the phone, isolating and enlarging it as the central element, beginning with the BetterChoice logo and an image of a woman.
This setup provided a strong starting point for the presentation. When users hover over the phone, it zooms out and centers on the screen, introducing the product in an engaging way. I also integrated comments as reviews, timed with slight delays to give viewers enough time to appreciate each aspect of the product individually. This approach enabled me to create a seamless, interactive sequence that draws the viewer in.
Product [Extension]